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The next day, Kremen came into the office in a tie-dyed shirt, wanted to do the interview from a brightly colored bean bag chair, and shocked everyone in the room when he said to the camera, “will bring more love to the planet than anything since Jesus Christ.” As Mc Dermott watched this scene unfold, her first thought was, “We’re destroyed.” But she soon realized Kremen’s performance was “brilliant,” as it reflected his character, his grand vision, and the company’s eccentricity.