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But the SYCO label head walked away from Idol in 2010, and by the time it wrapped its final season this year, Cowell was no longer even a viewer. The first three or four years were genuinely probably the best three or four years of my life,” he said. I wasn’t aware the market had gone down to that level so quickly. And just because Cowell’s settling into a new judges’ chair doesn’t mean he’s not hatching a plan for the next big thing in competitive TV.